Pantone® Color of the Year 2023

Viva Magenta

Pantone® 18-1750 TCX Viva Magenta was named Pantone Color of the Year for 2023. Below: HEX, RGB, HSL and CMYK values, text contrast, palettes built on the color and the closest Pantone® C codes.

Note: The HEX values here are approximate screen values per Wikipedia, not official Pantone® values. Pantone® is a trademark of Pantone LLC; this site is not affiliated with Pantone.

Pantone® 18-1750 Viva Magenta color swatch, approximately #BB2649

Pantone® 18-1750 TCX

HEX#BB2649
RGBrgb(187, 38, 73)
HSLhsl(346, 66%, 44%)
CMYKcmyk(0%, 80%, 61%, 27%)

#BB2649 is an approximate screen value per Wikipedia — not an official Pantone® value.

Text contrast (WCAG 2)

White text on Viva Magenta

6.02:1

AA normal: Pass · AA large: Pass · AAA normal: Fail

Black text on Viva Magenta

3.48:1

AA normal: Fail · AA large: Pass · AAA normal: Fail

Color palettes based on Viva Magenta

Complementary — Opposite colors on the color wheel

#BB2649
#26BB98

Analogous — Colors adjacent on the color wheel

#9826BB
#BB2693
#BB2649
#BB4D26
#BB9826

Split Complementary — Base color + two adjacent to its complement

#BB2649
#26BB4E
#2694BB

Triadic — Three colors evenly spaced on the color wheel

#BB2649
#49BB26
#2649BB

Monochromatic — Variations of lightness from the same hue

#2A0911
#7F1A32
#BB2649
#E58098
#F6D5DD

Closest Pantone® C colors

TCX is Pantone's textile system; these are the nearest print (C) codes from our library by Delta E (CIEDE2000). Lower is closer.

CSS

:root {
  --pantone-coy-2023-viva-magenta: #BB2649;
}

.element {
  background-color: var(--pantone-coy-2023-viva-magenta);
}