Pantone® Color of the Year 2023

Viva Magenta

Pantone® 18-1750 TCX Viva Magenta was named Pantone Color of the Year for 2023. Below: HEX, RGB, HSL and CMYK values, text contrast, palettes built on the color and the closest Pantone® C codes.

Note: Pantone® does not publish HEX values for its colors openly. The values here are screen approximations from community sources, not official Pantone® values. Pantone® is a trademark of Pantone LLC; this site is not affiliated with Pantone.

Pantone® 18-1750 Viva Magenta color swatch, approximately #BB2649

Pantone® 18-1750 TCX

HEX#BB2649
RGBrgb(187, 38, 73)
HSLhsl(346, 66%, 44%)
CMYKcmyk(0%, 80%, 61%, 27%)

Unconfirmed Reference sites agree on #BB2649, but Pantone does not publish a HEX for this color openly and we found no second independent source. Treat it as a close guess.

Text contrast (WCAG 2)

White text on Viva Magenta

6.02:1

AA normal: Pass · AA large: Pass · AAA normal: Fail

Black text on Viva Magenta

3.49:1

AA normal: Fail · AA large: Pass · AAA normal: Fail

Color palettes based on Viva Magenta

Complementary — Opposite colors on the color wheel

#BB2649
#26BA98

Analogous — Colors adjacent on the color wheel

#9826BA
#BA2693
#BB2649
#BA4E26
#BA9826

Split Complementary — Base color + two adjacent to its complement

#BB2649
#26BA4E
#2693BA

Triadic — Three colors evenly spaced on the color wheel

#BB2649
#49BA26
#2649BA

Monochromatic — Variations of lightness from the same hue

#2A0911
#7F1A32
#D42B53
#E58098
#F6D5DD

Closest Pantone® C colors

TCX is Pantone's textile system; these are the nearest print (C) codes from our library by Delta E (CIEDE2000). Lower is closer.

CSS

:root {
  --pantone-coy-2023-viva-magenta: #BB2649;
}

.element {
  background-color: var(--pantone-coy-2023-viva-magenta);
}